XS.com names Andreas Achniotis as head of affiliates

XS.com appointed Andreas Achniotis as head of affiliates on August 6, 2026, to expand its global partner network and strengthen a key customer acquisition channel. The move underscores the broker’s push to scale affiliate-driven growth across international markets.

Why it matters: - XS.com is leaning harder into affiliate partnerships as a growth channel in online trading. - The hire is designed to support global expansion, improve acquisition efficiency and deepen partner performance. - The appointment adds leadership to a channel that can influence customer growth across multiple markets.

What happened: - XS.com named Andreas Achniotis as head of affiliates. - The announcement was made on August 6, 2026. - The role sits within XS.com’s broader plan to strengthen its global partner network. - Wael Hammad, group chief commercial officer at XS.com, said affiliate partnerships remain an important part of the company’s global growth strategy.

The details: - Achniotis will oversee XS.com’s affiliate strategy. - His responsibilities include managing partner relationships, optimizing acquisition campaigns and launching initiatives to increase engagement and business results. - Achniotis will work with sales, marketing, product and other business teams. - His mandate includes strengthening the broker’s affiliate program and identifying new growth opportunities. - Achniotis brings more than a decade of experience in FX and online trading. - His background includes business development, trading operations, risk management and affiliate management. - He has built and managed affiliate and introducing broker networks. - He has also developed partner incentive programs and performance-focused acquisition strategies across multiple regions. - XS.com was founded in Australia in 2010. - The group operates as a global multi-asset broker with licenses in multiple jurisdictions and offices in different parts of the world. - XS.com offers traders, institutional investors and brokers access to institutional liquidity, trading technology, relationship management and customer support. - The release includes a risk warning that leveraged products carry a high level of risk and may not be suitable for all investors.

Between the lines: - XS.com is signaling that partner-led distribution is central to its next phase of growth. - The company is pairing operational experience with commercial leadership to professionalize a channel that depends on coordination across sales, marketing and product. - Achniotis’s background suggests XS.com wants a leader who can manage both partner economics and regional execution.

What's next: - Achniotis is expected to lead further development of XS.com’s affiliate program. - The company will likely keep investing in partner initiatives that aim to improve acquisition and retention. - XS.com said it expects the appointment to support its international expansion and broader ecosystem growth.

The bottom line: - XS.com is making affiliates a more formal growth lever, and Andreas Achniotis is now responsible for scaling that channel.