XS.com appoints Andreas Achniotis as head of affiliates

XS.com named Andreas Achniotis as head of affiliates on August 6, 2026, as the global broker expands its partner network and customer acquisition channels. The move puts a veteran with more than 10 years of FX and online trading experience in charge of affiliate strategy, partner growth and new initiatives across the business.

Why it matters: - XS.com is putting more focus on affiliate marketing as online trading competition intensifies. - The appointment is meant to strengthen partner acquisition, improve operational results and support long-term growth. - The hire also signals XS.com's push to widen its global market reach through a larger partner ecosystem.

What happened: - XS.com appointed Andreas Achniotis as Head of Affiliates on August 6, 2026. - Achniotis will lead the development and execution of XS.com's affiliate strategy. - He will oversee partner relationships, optimize acquisition campaigns and launch new initiatives to lift partner engagement and commercial results. - He will work closely with sales, marketing and product teams to refine the affiliate program and identify new growth opportunities.

The details: - Achniotis has more than 10 years of experience in FX and online trading. - His background includes business development, trading operations, risk management and affiliate management. - He has built and managed affiliate and introducing broker networks. - He has designed partner incentive programs and performance-driven growth strategies. - His experience across international markets and data-driven partner development is expected to support XS.com's affiliate expansion. - XS.com describes itself as a multi-asset broker with operations across multiple jurisdictions and regulatory licenses. - XS.com was founded in Australia in 2010 and provides trading services, institutional liquidity, advanced trading technology and customer support to traders, institutional investors and brokers. - The company also shared its social channels: LinkedIn, Instagram, Facebook, YouTube, TikTok, X, and Telegram.

Between the lines: - The move suggests XS.com is treating affiliates as a core growth engine, not just a support channel. - Putting one executive in charge of strategy, partner management and campaign execution can help the company tighten coordination across acquisition efforts. - The emphasis on long-term partner value points to a push for more durable relationships rather than short-term sign-ups.

What's next: - Achniotis is expected to expand the affiliate network and introduce programs aimed at increasing partner participation and business performance. - XS.com will likely continue building out its partner ecosystem as part of its broader strategic growth plan. - The company signaled that it wants to keep expanding its global footprint through stronger collaboration channels.

The bottom line: - XS.com is betting that a stronger affiliate organization will help drive customer growth, partner retention and global expansion.